This project involved creating the complete brand guide book for Lopes Lately and developing the visual identity for Lopes Live during my internship at Canyon Creative. The core objective was to refresh and expand the program’s existing visuals as it prepares for a new website launch. I designed the logo system, color palette, typography, and sub-brand structure, ensuring that all elements aligned with the pre-existing Lopes Lately logo and the Thunder Talk sub-logo. My primary challenge was achieving full visual cohesion by carefully matching style, hierarchy, and brand personality across every asset, ultimately delivering a unified and modern identity system ready for digital and on-air use.
